Uwill Secures Hasbro MLP Innovation
Nanjing, 2025.2.7–Jiangsu Holly Uwill Int’l Co., Ltd. announced today a groundbreaking three-year licensing partnership with Hasbro to design and distribute “My Little Pony”-branded digital products. The agreement, spanning from 2025 to 2027, will feature electronic accessories, audio devices, and lifestyle products embedded with iconic characters’ interactive elements Targeting Gen-Z and collectors, the line blends nostalgic storytelling with IoT connectivity and eco-friendly materials. “We’re bridging cutting-edge tech with Equestria’s magic to redefine playable utility,” stated Uwill’s CEO. Pre-sales will commence through the JD.com flagship store in 2025.
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